Ashampoo Cinemagraph⁠ – Living Photos, Motion Effects, Animated Images

What is included in Ashampoo Cinemagraph?

Selective Motion Brush – mark moving and frozen video areas with adjustable brushes.
Image Correction – adjust exposure, white balance, shadows and color saturation.
Effects and Text – 23 effects, six transition modes and text overlays.
Speed and Framing – slow motion, time-lapse, free rotation and cropping.
Core Capacity – seven export formats including animated GIF and MP4.
Important – Windows-only software; macOS and mobile devices are not supported.

What are the main benefits of Ashampoo Cinemagraph?

Ashampoo Cinemagraph is a Windows tool that turns ordinary video clips into cinemagraphs: photos in which only selected areas keep moving in a loop. It is built for one job, so the workflow is much shorter than building the same effect with layer masks in a full photo or video editor.

Fast Results – a finished cinemagraph typically takes only minutes.
Precise Masking – brush size, hardness and opacity adjust via sliders.
Built-in Polish – color correction, frames and rounded corners included.
Web-ready Output – GIF and looping video files for social media.
Audio Optional – keep or drop the original sound on export.
Reusable Presets – save tool and export settings for repeat projects.

What does Ashampoo Cinemagraph do?

Ashampoo Cinemagraph converts a video clip into a semi-still image where only the regions you select continue to move. You load a clip, then paint over the frame with a static brush to freeze areas or a dynamic brush to keep them animated; one click can also freeze or animate the entire frame, and an invert button swaps both zones. This makes it practical for typical web use cases such as a product photo with steaming coffee, a landscape with moving water, or a header image for an online shop. The result is exported as an animated GIF or a looping video file ready for websites and social media profiles.

Which video formats and export options does Ashampoo Cinemagraph support?

According to the official product page, the program reads all common video formats, codecs and resolutions, so footage from phones, cameras and drones can normally be loaded without prior conversion. For output, it offers seven formats: animated GIF, MP4 (H.264), WMV, Motion JPEG, WebM, OGG and uncompressed AVI. Export size, quality and the number of loops are adjustable, and the original audio track can be retained when exporting to a video format. GIF is the safest choice for platforms that auto-play images, while MP4 or WebM keeps file sizes smaller for embedded website banners.

Who is Ashampoo Cinemagraph best suited for?

It is most useful for people who need eye-catching loops without learning a layer-based editor: shop owners building product banners, social media managers preparing profile content, and photographers who want to animate single elements of a scene. The concrete advantage over Photoshop-style workflows is that masking is done directly on the video with a brush and previewed live, so there is no timeline, layer or keyframe setup before you see a result. Hobby users also benefit because effect strength, transitions and color corrections are slider-based rather than parameter-driven. If you regularly publish the same style of loop, custom presets reproduce your tool and export settings in later projects.

What limitations should users know before buying?

Ashampoo Cinemagraph is sold as a single edition, so there is no Standard or Pro tier and no edition comparison to consider. It runs on Windows 7, 8, 10 and 11, including Windows 10 and 11 on ARM, but there is no macOS, Android or iOS version. It is a dedicated cinemagraph tool, not a full video editor: it crops, rotates, corrects colors and changes playback speed, but it does not cut, join or arrange multiple clips on a timeline. The manufacturer also notes that results depend on stable source footage, so clips filmed with a tripod or another fixed support work best.

Frequently asked questions about Ashampoo Cinemagraph

Can text be added to a cinemagraph?

Yes. The built-in text tool adds one or several text elements on top of the loop, and each element is listed separately so it can be edited or removed individually. This is useful for captions, prices or short calls to action on web banners.

Does Ashampoo Cinemagraph run on ARM-based Windows devices?

Yes. The official product page lists Windows 10 and Windows 11 on ARM alongside the standard Windows 7, 8, 10 and 11 versions, so the program also works on ARM-based notebooks and tablets running Windows.

Can the playback speed of a cinemagraph be changed?

Yes. A speed control applies to the whole clip, which allows slow-motion or time-lapse looks in the finished loop. Slowing water or smoke down often makes the moving area look calmer and more natural in the final loop.